danielj wrote:Now, you know those are IINOs (IPAs In Name Only) - the American stuff is a revival of the original 1800s stuff from here - quite strong and heavily hopped to survive the journey to India.
The modern IPA is quite a nice thing and should demonstrate that strength should be a secondary consideration to flavour. Unfortunately, "rediscoveries" of IPA tend to occur in markets that emphasise the strength aspect, partly because their purveyors seem to be impressed by the idea and apparently compensate for not having known about it before (the product and also the origin) by then overdoing it, and partly because those markets tend to cultivate customer habits where people won't buy special beers unless they are super-strong because otherwise it isn't "value for money".
So in the Norwegian market, IPA is often over-hopped and has a stupid alcohol percentage so that customers at the pub (or alcohol monopoly stores) can feel like the price is worth paying. The result can be almost soapy and unpleasant, but at least everyone got to read about the journey to India on the bottle again